Marketing Resources
The current Finteza update will help those who need to target narrow audience segments, not just general user experience scenarios. The new Retention report functionality allows building fundamentally new hypotheses affecting the traffic and income of your projects. In addition, we took into account the feedback for the previous version and made the report interface and design more convenient and intuitive.
Finteza analytical system now includes a new report — Retention. It helps to understand how good you are at retaining certain type of customers. The report shows how often a certain group of users repeat certain actions in a site or in an application. This information allows interacting with your audience more efficiently, as well as objectively evaluating the results of your marketing activities and changes in your site.
Starting from July 1, the price of Finteza will depend on how many resources a user consumes. Small companies will be able to use the analytical system for free, while the price for larger organizations will depend on the actual monthly unique visitors and banner impressions.
We have a special update for those who want to optimize their web analytics, which makes the system reports even easier to use. If you regularly study similar data and analyze site performance from different angles, the latest Finteza update will assist you in streamlining and optimizing the relevant processes. In the latest version, you can create presets by saving reports with pre-configured filters. The presets can be easily applied, without the need to enable multiple filters.
Finteza features the new Lighthouse report. This is a tool for the website general audit. The report helps in making the site faster, in eliminating vulnerabilities and in bringing web pages in line with Google recommendations, thus eventually improving the ranking of your project in the search engine. You will be able to evaluate your web project in many different ways and get advice on how to fix identified issues.
We have launched Finteza Analytics channel in Telegram to talk about web analytics: increasing conversion; dirty traffic; website speed; e-Commerce optimization and much more.
As promised, we continue the development of e-Commerce reports. The newly added section is called First-time Purchase. It shows how effectively you attract and retain customers.
Finteza Analytics has launched a Partnership program, by joining which companies can start attracting new clients and generating additional profits from web analytics configuration services.
Scammer traffic providers utilize bots to mislead website owners. Let's try to understand why this happens, why bots are dangerous for businesses and how to track them.
The new section helps the development of e-commerce companies by providing detailed analytics on their projects. Finteza allows keeping multiple aspects of the sales system under control — study the potential popularity of goods, define the actual sales volume, assess the unrealized profit and evaluate the customer loyalty.
It is difficult to overestimate the importance of A/B tests in constant struggle to increase conversion rates, although it is quite easy to underestimate it. Let's consider our own case.
Finteza now features the system of funnel directories, allowing users to find the right funnel in a much easier way.
Finteza examined the waiting time of 850 million users who viewed a total of 12 billion pages in November 2019.
You will be able to identify if any of your visitors from a certain part of the world have to wait ages for the website to load.
Ad traffic managers usually deal with dozens of advertising campaigns, while their primary purpose is to optimize adverts and maximize results.
These figures reflect unique users and page views, processed by the analytical service over the past month. Released less than a year ago, in last November, the system now analyzes large websites from various industries. Finteza has been initially designed to process high-load powerful projects:
We continue to develop the Finteza advertising and analytics system: new features enable the creation of conversion reports for any actions. The system collects relevant statistics based on user-selected conversion goals.
End-to-end analytics is only a small part of the tools available to the Finteza platform users. We constantly continue the development of the advertising engine for creating and managing banners inside the system.
Advertising campaigns in Finteza now accommodate the retargeting option, which enables the display of optimized ads to the users who have previously visited the site and performed any kind of action. For example, they have viewed specific pages or they have already ordered products.
We have updated the conversion funnels in an effort to further enhance the ultimate marketing analysis tool. Find out which channels and sources generate the highest profit. Enjoy easy access to analytical data with auto funnels which do not require manual configuration.
