Marketing Resources

Frequently used metric combinations in analytical samples can be saved as a filter. Custom filters are added to the menu on the left hand side and are available from any report section.

Finteza has released the module for integrating its advertising analytics system with WordPress. This is a massive market: more than 30% of websites worldwide have been using this platform by 2019, and WordPress accounts for 60% of all websites applying CMS.

The advertising analytics service features a new section, which presents the incoming traffic type. Information is grouped by colors for analysis efficiency:

Finteza is a cutting-edge powerful tool which can help you reach your target audience. Log in to the system and launch full-scale campaigns on desired available resources, including websites, mobile applications and software programs.

Any user actions on a website or an application can be tracked in Finteza via events. Create tracks for the activities you are interested in and paste them to the exact place of your website where you want to register the event. For example, you can track conversion buttons, such as account registration, email newsletter subscriptions, opening a demo account, downloading the trading platform and much more. Later on, these events can be used for analyzing conversion funnels step by step, detecting points of lead losses and targeting ad campaigns.

Advertising zones in Finteza are used for displaying ads in websites and applications. Ad zones are places in a web page layout, where an advertising content, such as banners, landing pages or other materials are displayed. A unique JavaScript code is generated when you create an ad zone. This code can be inserted to separate HTML pages or in the website's master template. After adding the zone to your site, you will be able to select it in advertising campaign parameters.

To start analyzing website traffic and conversions, create an account in the system and add the Finteza code to your site. This can be easily done in just a few minutes. The Integration section features guides on system connection with sites based on the most popular CMS. Native Finteza plugins are available for WordPress, Drupal, Joomla! and other systems. This article describes a universal connection method, which can be used for integrating with any website based on any CMS.