Analyze traffic sources in real time
Which traffic sources can be monitored?
- SE traffic
- Referral links
- Social media
- Mass media
Use UTM parameters
UTM tags can be attached to the URLs of your banners displayed in a third-party resource. Based on UTM codes, the system separates natural visits from the tracked resource and the advertising traffic produced by a banner ad. Use UTM parameters to monitor the efficiency of advertising campaigns, sites, banners, text links and keywords.
Also UTM tags provide a great way to control your affiliates. By creating unique UTM tags, you can separate an affiliate's traffic from the total number of your site visitors. Finteza will show exactly how many visitors, your affiliate or partner directs to your site by providing the key metrics for measuring their effectiveness.
Furthermore, the system complements quantitative measurements with details of such visits. With the
Finteza tracks parameters embedded in the link: campaign source (utm_source), traffic type (utm_medium), campaign name (utm_campaign), keywords (utm_term) and additional information (utm_content). Use UTM to monitor user activity in your resource.
Disable inefficient sites which do not produce the desired results and focus on profitable channels. Finteza provides marketers
and analysts with the cutting-edge toolkit necessary to boost sales by analyzing advertising sources!