Do you want to optimize page and traffic conversions? The service can track conversions not only by channels, but also by separate ads and keywords.
For example, your traffic is coming from Facebook, YouTube and an affiliate network. You want to reduce costs while
maintaining the number of requests. This problem can be solved in 3 steps:
- Mark traffic with UTM parameters
- Analyze conversion rates of each channel
- Disable inefficient ad units, campaigns and keywords
If there is not enough data for taking a decision, change the number of steps in the funnel. Finteza will compare
values using 15 criteria, while it will also calculate conversion rates and provide hints for each stage. Any report
can be opened in one click and thus you can compare conversion rates for different advertising sites, determine the
page depth metrics and identify highly efficient zones.
Information can be downloaded from the system and presented to a partner or customer.