Creating marketing campaigns

Finteza allows the creation of ads in your own websites and in third-party resources, using the exact same interface, along with launching by events, by browsers, by geography, by devices and by other criteria. Launch a campaign by specifying advertising material and targeting settings in a couple of clicks.

Targeting

Are you ready to take active steps to increase the conversion rates? Finteza offers enhanced features to help you configure and target marketing campaigns depending on your goals.

For example, in the coming month, you wish to encourage visitors from all over the world to download a new mobile application. Create a campaign and set start and end dates, devices, geography, as well as all advertising zones on the mobile version of the website. The advertising engine will determine the language, show the desired banner and direct a user to Google Play or App Store, depending on the operating system.

After the launch, you will receive detailed statistics on clicks, impressions and conversions of activated banners.

Re-targeting

The basic set of parameters is only the tip of the iceberg. Insert the code in the website, mark all the events and display only ads that are relevant to your audience. Put the squeeze on visitors with an abandoned cart to get back to their purchases, and offer promotional products to users showing high bounce rates.

Make personalized ads to increase your marketing budget's ROI. For example, if a website visitor entered the Vehicles section, you can put the squeeze on them by car accessories banners. Segment your visitors by pages viewed, geography, goals and depth of view, and launch the most accurate ad messages.

Show promotional products for regular customers only to those who previously downloaded the application and subscribed to your newsletter. Finteza also allows the setting of various conversion goals and target users who have (or have not) performed a desired action.