Traffic Analytics

Finteza delivers exceptional analytical functionality for the most in-depth analysis of your marketing data. For effective marketing management, you need information captured in real time, processed and presented in a convenient form. Finteza provides the full-cycle data management process to ensure you can access the most relevant information whenever you need it.

Deep and flexible web traffic analysis is the main advantage of Finteza

Add one tracking pixel, launch a banner rotation, and start receiving real-time data right away. Unlike other analytical systems, Finteza compiles information into an interactive online report rather than providing a handful of unprocessed data. The entire Finteza system operates in real time to deliver the most relevant data. The system instantly notifies you of everything that happens on your site.

Finteza automatically tracks a variety of metrics, such as page views, user agents and web browsers used, events, UTM tags and much more. This information is instantly delivered into the system, where it is processed and prepared for further analysis. When a user visits your site, the system immediately informs you where the user has come from and how often he visits the site, what the user is interested in, and much more.

Audiences and Samples in One Click

All analytical metrics are clickable, including the user agent, event, UTM tag, URL page, referral, and geographic location, so everything you see can be clicked to filter data. It means that Finteza can generate analytical samples by a single intuitive click. If you want to view statistics and conversion rates of mobile users, click on the chart footnote:

All analytical metrics in Finteza are clickable

All sections of the filtered report provide specific information about mobile users, such as the language they speak, the operating systems they use and permissions they have.

The analytical power of Finteza is revealed with complex composite samples

Furthermore, Finteza can create complex multi-level samples. The Mobile sample can be additionally filtered by any selected value. For example, you may choose utm_campaign=google_2018, select the registration event, and screen resolution 375x667. The system will display information about all mobile users using iPhone 6-8, who came from the Google 2018 ad campaign and clicked on the Registration button.

Do you want to further narrow the audience down to, say, UK residents? Select a geographic filter and evaluate the effectiveness of your advertising for users from the UK. Do you want to expand the sample and add more countries? With a few more clicks you can generate a relevant report on multiple selected countries.

Finteza delivers in-depth user statistics captured and analyzed in real time. With the user-friendly interactive interface, you have the most realistic and reliable information at your fingertips.



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