Advanced web analytics
Audiences and samples in one click
Finteza is an advanced website and data measurement service, which includes collection, processing, and instant data mapping in the form of
An analytical sample is created in just one click by using Finteza event and website data software. Analyze the audience by 15 basic parameters, such as visit sources, events, UTM parameters, page addresses, countries, and 10 more reports shown as diagrams and funnels. For example, you can view statistics related to all mobile users. Open the "devices" section and select the "mobile" device.
Now, all sections of the filtered report provide specific information about mobile users of your website, such as the spoken language, the utilized operating systems, and the granted permissions.
Furthermore, the Finteza website analytics software can create complex multi-level samples. The "Mobile" sample can be additionally filtered by any selected variable. For example, you may select utm_campaign=Google_Ads and the registration event. Via the UTM tracking, the Finteza web analytics system will display information about all mobile users who visit via Google Ads campaign and click on the Registration button.
Do you want to further narrow down the audiences of your website to let's say, UK residents? Select a geographic filter and evaluate the effectiveness of your advertising specifically for users visiting your website from the UK. Do you want to expand the sample and add more countries? With a few more clicks you can generate the relevant efficiency report for multiple selected countries for better website traffic measurement via UTM tracking.
Traffic quality measurement
Unlike other analytics services, the Finteza website data analytics tool features the
Comprehensive botnet analysis and complex website user behavior tracking, enable Finteza’s web analytics tracking system to detect 12 types of
The relevant web analytics statistics and figures become instantly available, which means that you can monitor traffic quality from each advertising channel in real time. The system will immediately provide notifications of any suspicious activity.
Bot traffic diagrams help in revealing the beginning and end of click fraud sessions. Partners and affiliates will no longer be able to cheat using confusing reports since Finteza’s advanced web analytics provides a transparent breakdown of your traffic breakdown. You can view the complete statistics for better
All website analytics stats presented in reports are interactive, allowing the selection of separate segments in just one click. When you select one group of users, values in all system sections are updated to show the group-related metrics.
For example, click on the "headless browsers" traffic type and open the "pages" section to view your website pages visited by bots.
Wish to find out where the bot traffic actually started from? Select a traffic source or a UTM tag, navigate to the "Quality" section, and our web analytics system will map the bot activity.
Do you want to detect fake conversions on your website? The Finteza web analytics tool can do that. Open the "Funnels" section to view the full path of the bot. The 15 website measurement reports enable
Reports can be saved and used in presentations. Measure the quality of traffic provided by partners, affiliates, and web resources in
