Analytical Tools for Webmasters
Finteza provides powerful real-time website traffic analysis tools for webmasters. The number and quality of your site visitors, pages they view, time they spend on your site, bounce rate and many other metrics help reveal the weak points of your site.
Automatic traffic quality measurement
One of the most remarkable features implemented in Finteza is the multi-step traffic quality measurement. Comprehensive botnet analysis, complex user behavior analysis, accurate tracking technology and unique accounting algorithms enable Finteza to detect low-quality traffic.
Finteza can report you who visits your site, whether your traffic source is efficient and how conversion can be optimized. With this comprehensive data you can improve your website performance and save on advertising budgets.
Traffic quality and source analysis
Information on the traffic source can present how many visitors you have and where they come from. The system automatically breaks down data into groups based on source types and provides quantitative metrics for domains and specific referral pages. Finteza provides information about the languages used and geography of visitors, the devices they use, screen resolutions, and other basic parameters needed for webmasters.
To help you evaluate traffic quality, the system tracks which pages visitors view and in what order, how long they stay and what actions they perform, where the highest bounce rate is, and other behavioral characteristics. These are essential data for webmaster helping to spot weak points, to eliminate them and improve the overall site performance.
Interactive in-flight reports
Finteza collects information about your website visitors and generates reports in real time to give you a clear insight into traffic quality. All data presented in reports are interactive, allowing to select separate segments in one click. By selecting a group of users, you can view the group specific metrics in all system sections.
This functionality allows analyzing users data from any perspective. You can research buyers of a certain service, residents of a selected city, users of certain devices and detect medium-quality traffic. The system allows you to filter and group data based on any values.
Report segmentation based on several parameters enables even deeper analysis of your website efficiency. For example, you can analyze the bounce rate from Android smartphone users who come from an ad on Facebook and live in France.
Finteza supports any depth of data history based on pre-sets or manually specified dates. For a better visual analysis, reports can be presented in the form of charts, tables, histograms and maps. Finteza transforms collected data into actionable reports to help you understand how your website is working for you.
Test the ultimate webmaster functionality provided by Finteza!